“If you can’t explain it simply, you don’t understand it well enough.”

– Albert Einstein  


usability in medical device design

Medical devices must satisfy a broad range of stakeholders to be successful: regulatory requirements, end-users, procurement, maintenance, patients, among others all have significant role in product development and can often have conflicting requirements.

Techniques developed within anthropology can help designers to better understand all stakeholders involved so that medical devices can provide a more holistic understanding of the design context. Surveys, interviews, background research, observations can all be used to achieve this understanding.


click on the images below to learn about each ethnographic study I conducted


ethnographic needs finding

needs finding in Addis Ababa, Ethiopia (2013)


prototype iteration

gathering prototype feedback in Addis Ababa, Ethiopia (2014)